Things I've Worked On
Projects and campaigns I've led across social media, content marketing, and the fashion and consumer goods industries.
Produced end-to-end vertical video content for BuzzFeed’s TikTok account, developing concepts, writing scripts, filming, and editing videos in CapCut.
Managed and grew the @UMichArts Instagram account, creating and executing promotional campaigns for campus arts events. Produced all content — from visual asset selection to copywriting — and doubled engagement across views, likes, and website conversions by highlighting student, faculty, and community stories. Grew account from a couple hundred followers to the 15K+ today.
Led social media strategy for the University of Michigan Arts Twitter/X accounts, planning and publishing daily content for 40K+ followers through Hootsuite and editorial content calendars, driving engagement across student, alumni, and local arts audiences.
https://x.com/umichARTS
I worked as an Associate Wholesale Manager for Michael Kors, overseeing the women’s wholesale division in Canada.
I assisted in buying the women’s designer denim assortment at Bloomingdales. I managed this multi-million dollar category and worked with all the key denim players in the fashion industry. Click here for the current online denim assortment.
Garni is a female-founded hosiery startup. I crafted the brand's Instagram visual identity and wrote social copy, creating a cohesive feed that elevated the brand’s storytelling.
